The process of globalisation is irreversible. Asia, especially China, is becoming more and more important. Protectionist approaches are gaining in importance, but are in the long run completely unviable. The need for a global presence – whether in terms of cost optimisation, accessing new markets or in terms of new partnerships – is firmly on the agenda of companies right across the automotive industry. An accurate evaluation of the market, the correct choice of location and staff with the right skill set are the factors that will determine the success or failure of internationalisation.